PRIVACY POLICY

Last updated: 19 August 2026

Peak Mental Edge (“we,” “us,” or “our”) operates the website https://www.peakmentaledge.com (the “Site”).

We are a mental performance coach helping clients improve focus, resilience, mindset, and related performance skills.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, contact us, book sessions, subscribe to our newsletter, or interact with our advertising (including Meta/Facebook/Instagram ads).
By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following categories of information:
Information you provide directly

• Name, email address, phone number

• Information submitted via contact forms, booking forms, or questionnaires

• Newsletter or mailing-list sign-ups

• Payment or billing details (processed by third-party payment providers)

• Any other information you choose to share in communications with us


Automatically collected information

• IP address, browser type, device information, operating system

• Pages visited, time spent on pages, referring/exit pages, and clickstream data

• Cookies, pixels, and similar tracking technologies


Information from advertising and analytics tools

• Data collected via the Meta Pixel (and related Meta Business Tools) about your visits to our Site, including pages viewed, actions taken (e.g., form submissions, button clicks), and conversion events

• Similar data from other tools we may use (e.g., Google Analytics)

We do not intentionally collect sensitive personal information (such as health diagnoses, medical conditions, or detailed mental-health records) through the Site or advertising tools unless you voluntarily provide it and we have a clear lawful basis and appropriate safeguards.

2. How We Use Your Information
We use the information we collect to:

• Provide, operate, and improve our coaching services and website

• Respond to inquiries and schedule sessions

• Send newsletters, educational content, or service-related communications (you can unsubscribe at any time)

• Process payments

• Measure and improve the performance of our advertising campaigns

• Create and refine audiences for retargeting and lookalike advertising on Meta platforms (Facebook and Instagram)

• Analyze website usage and trends

• Comply with legal obligations and protect our rights

3. Cookies, Tracking Technologies & Meta Pixel

We use cookies and similar technologies, including the Meta Pixel provided by Meta Platforms, Inc.

The Meta Pixel collects information about your activity on our Site (page views, events, and certain interactions) and sends it to Meta. Meta may use this data to:

• Measure the effectiveness of our ads

• Show you relevant ads on Facebook and Instagram (retargeting)

• Build audiences of people with similar interests or behaviors

• Improve Meta’s advertising services


This data may be linked to your Meta account if you are logged in.

You can manage or opt out of personalized ads via:

• Meta Ad Preferences: https://www.facebook.com/adpreferences or Instagram settings

• Your browser’s cookie controls
• Our cookie consent banner (if present)

• Industry opt-out tools such as the Network Advertising Initiative or Digital Advertising Alliance


In the European Economic Area, UK, and certain other regions, the Meta Pixel and similar advertising cookies will only load after you give consent via our cookie banner.

4. How We Share Information

We may share information with:

• Service providers who help us operate the Site and business (hosting, email providers, payment processors, booking tools, analytics providers) under contracts that require them to protect your data

• Meta Platforms, Inc. (and its affiliates) when you interact with our Site while the Meta Pixel is active, for the advertising and measurement purposes described above

• Professional advisors (lawyers, accountants) or authorities when required by law or to protect our rights
• In the event of a business transfer (merger, sale, etc.)


We do not sell your personal information in the traditional sense. Under some U.S. state laws (e.g., California), sharing data with Meta for targeted advertising may be considered a “sale” or “sharing.” You can opt out of such sharing (see Your Rights below).

5. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. Website analytics and advertising data are typically retained for shorter periods in accordance with the tools’ settings and legal requirements.


6. Your Rights
Depending on your location, you may have rights including:

• Access to the personal data we hold about you

• Correction of inaccurate data

• Deletion of your data

• Restriction or objection to certain processing

• Data portability

• Opt-out of the “sale” or “sharing” of personal information for targeted advertising (California and some other U.S. states)

• Withdraw consent where processing is based on consent


To exercise these rights, contact us at the email below. We will respond in accordance with applicable law.


California residents:
You may also use the “Do Not Sell or Share My Personal Information” link on our Site (if present) or contact us directly.


European Economic Area / UK residents: You have the right to lodge a complaint with your local supervisory authority.

7. Children’s Privacy


Our Site and services are not directed to children under 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us so we can delete it.


8. International Data Transfers


If you are located outside the country where our servers or service providers are located, your information may be transferred internationally. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for transfers to the United States or other countries.


9. Security


We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.


10. Third-Party Links and Services


Our Site may contain links to third-party websites or services (including Meta platforms). This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies.


11. Changes to This Privacy Policy


We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last updated” date and will be effective as soon as it is posted. We encourage you to review this page periodically.


12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Peak Mental Edge

Email: info@peakmentaledge.com

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